Common Barriers to Success

  • Construction Delays
    • Working with a General Contractor who is unfamiliar with code/state requirements or in general unable to meet deadlines resulting in financial impact
  • Unsustainable Case Selection
    • Stay up-to-date on reimbursement trends and regulatory updates
    • Conduct feasibility study by zip code
  • Reimbursement & Coding Errors
    • Claims rejections can cause significant financial impacts
    • Delay in entering dictation notes means physician is relying on memory which leads to inaccurate reporting
  • Overstaffing
    • Successful OBLs usually start out fairly lean
  • Lack of focus on patient outcomes/care
    • MACRA/MIPS regulations and value-based care are here to stay
    • There is increased scrutiny by regulatory authorities and societies to ensure best practices
  • Lack of dedicated/committed lead physician to run the lab
    • This venture is not for the faint-hearted or someone who doesn’t have a vested interest in the success of the lab
  • Limited Efforts in Marketing
    • A standalone OBL/ASC typically thrives on the basis of referrals, grassroots marketing campaigns
    • Physicians should keep a close eye on their case volumes to ensure meeting pre-set targets